Professionally Designing Your Own Mortgage/Realtor Flyers

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The realtor flyer below “clumps” all of the information into one long paragraph.   To avoid reader confusion, information should only be in close proximity to other related information.  This flyer does not communicate effectively the unique value propositions of this property.

Lets look at a flyer that organizes information with better proximity and alignment.  This professionally designed flyer groups related items together so that the elements could be viewed together as cohesive units.

Design Observations

The first flyer used 12 point font on everything.  You don’t have to stick to a 12 point font.  The professionally designed flyer has a variety of font sizes.

Realtors tend to make flyers with graphics and text arbitrarily placed everywhere.  Every element should have a visual connection with other elements on the page.  In professionally designed flyers, you will be normally able to draw lines to the aligned objects. In addition, whitespace can be a beautiful thing.

In the first flyer, the realtor mostly used center-alignment.  Professionally designed flyers will use left- and right-alignment.  No more center-alignment!

The professionally designed repeat certain design elements throughout the flyer, including the size and weight of the headline titles, the bullet points, the format of the pictures and their descriptions, and spatial relationships.  Unify your marketing piece through repetition. The repetition does not have to repeat exactly the same thing, and it should never be annoying or overwhelming.

Finally, the professional designed flyer contains strong contrasts such as the color contrasts.   If you’re going to create contrasts, make sure you make them distinctively different.  This flyer effectively contrasts oldstyle fonts with bold sans serif fonts, cool colors with warm color, large type with small type, big pictures with small pictures, and vertical lines with horizontal lines.

The purpose of Mazemob is to empower real estate professionals with marketing tools that actually produce more closed transactions.  We will focus on social media and video marketing as the means for doing this.  For more information, email info@mazemob.com.