In the early days of the Internet, one of the most exciting aspects of the new medium was the fact that ANYONE could achieve either popularity or notoriety by establishing an online presence.
The Internet was an equal opportunity awarder of status, and oddly enough, large businesses seemed to be lagging well behind the curve.
But big money changes everything. Once it was determined that the potential for profit was there, billions were poured into both Internet development and Search Engine Optimization.
Sites became bigger and bigger and more comprehensive. Niche entrepreneurs were gobbled up by hungry behemoths as they broadened their scope and capability.
As a result, a general query in a search engine today will typically return three of five mega-sites, with the second-tier sites following.
The little guys have been relegated to the obscurity of page two.
It saddens me somewhat that the early adopters that built the medium have been pushed out of the way by the big money players.
But there is no turning back to the way things were.
You are either on the mega-site bandwagon or watching the parade.
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